Web Marketing

Our web marketing team can help your company optimize its web investment by developing a search engine optimization plan, pay-per-click advertising, traffic analytics, conversion analysis, and optimization.  Enable people to find you when they search!

Specifically, our web marketing team will help to optimize your site so that the search engines understand what your site is about, and thereby direct the web searchers who have the intent to find a company like yours.  Also, we can set up pay-per-click advertising, working within your budget, to help drive traffic to your site.  To understand the traffic that is getting to your site, our team will set up a sophisticated traffic analysis tool that enables us to understand who is getting to your site, how they are getting there, and what they do once they are there.  The point of search engine marketing however is not to simply get front page Google exposure, nor get traffic to your site.  It is to get legitimate traffic to your site and then convert that traffic.  We will help to maximize the "conversions" of visitors.  A conversion is defined differently depending on your business.  If you sell stuff online, then a conversion to you is the shopping cart purchase.  If you are a service based company, you probably define a conversion as the submission of an online form, like a "contact us" form.  We'll help you define conversion for your business, and help to maximize conversions.  Since, after all, conversions represent the most likely customers.

Since search engine optimization is its own speciality, we work with a trusted partner for all SEO and web marketing projects.  She lives, eats, and sleeps SEO.  Everything will run through us, but her and her team of experts will handle all of the details and execution.  If you'd like to get started with our web marketing team, please contact us.

Web Marketing